1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is any data by which you can be personally identified.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Wire7 Tech GmbH, Stadthausbrücke 5, 20355 Hamburg, Germany, Tel.: +49 (0) 1805 222 977, E-Mail: . The controller for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 The controller has appointed a data protection officer, who can be reached as follows: Dr. Sebastian Kraska, IITR Datenschutz GmbH, Marienplatz 2, 80331 Munich, email@iitr.de, +49(0)8918917360.

1.4 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.

When using our website purely for informational purposes, i.e., if you do not register or otherwise transmit information to us, we only collect the data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data that is technically necessary for us to display the website to you:

• Our visited website
• Date and time at the moment of access
• Amount of data sent in bytes
• Source/reference from which you came to the page
• Used browser
• Used operating system
• Used IP address (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or otherwise used. However, we reserve the right to check the server log files subsequently if there are concrete indications of illegal use.

3.1 AWS-CloudFront (Amazon)

On our website, we use the content delivery network ("CDN") "AWS CloudFront" of the service provider "Amazon" (Amazon EU S.a. r.l., 38 avenue John F. Kennedy, L-1855 Luxembourg).
A content delivery network is an online service that is used to deliver large media files (such as graphics, page content, or scripts) via a network of regionally distributed servers connected over the Internet. Using Amazon's content delivery network helps us optimize the loading speeds of our website.
Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in a secure and efficient provision, as well as the improvement of the stability and functionality of our website.
For more information, please refer to Amazon's data protection declaration at docs.aws.amazon.com/de_de/.../data-protection-summary.html

To make your visit to our website more appealing and to enable the use of certain functions, we use cookies, which are small text files placed on your device. Some of these cookies are automatically deleted after the browser is closed ("session cookies"), while others remain on your device longer and allow the storage of page settings ("persistent cookies"). In the latter case, you can find the storage duration in your browser's cookie settings overview.

If individual cookies used by us also process personal data, the processing is carried out either for the performance of the contract according to Art. 6(1)(b) GDPR, based on your consent according to Art. 6(1)(a) GDPR, or to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit according to Art. 6(1)(f) GDPR.

You can configure your browser to inform you about the setting of cookies and to decide individually whether to accept them or to exclude the acceptance of cookies for specific cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be restricted.

5.1 Freshchat

This website uses a live chat system from the following provider: Freshworks, Inc., 2950 S. Delaware Street, Suite 201, San Mateo, California 94403, USA. The processing of personal data transmitted via the chat occurs either according to Art. 6(1)(b) GDPR if it is necessary for the initiation or execution of a contract, or according to Art. 6(1)(f) GDPR based on our legitimate interest in effectively supporting our site visitors
Your data transmitted in this way will be deleted, subject to any statutory retention periods, once the matter in question has been fully resolved. Additionally, further information may be collected and evaluated for the purpose of creating pseudonymized usage profiles using cookies, which, however, do not serve your personal identification and are not merged with other data sets. If this information is personal, the processing is based on our legitimate interest in the statistical analysis of user behavior for optimization purposes according to Art. 6(1)(f) GDPR.
The setting of cookies can be prevented by appropriate browser settings. However, this may restrict the functionality of our website. You can object to the data collection and storage for the creation of a pseudonymized usage profile at any time with future effect. We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties. For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European data protection level.

5.2 General

When contacting us (e.g., via contact form or email), personal data is processed solely for the purpose of handling and responding to your inquiry to the extent necessary. The legal basis for processing this data is our legitimate interest in responding to your inquiry according to Art. 6(1)(f) GDPR. If your contact aims at a contract, the additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been fully resolved and there are no statutory retention obligations.

According to Art. 6(1)(b) GDPR, personal data is collected and processed as necessary when you provide it to us during the creation of a customer account. You can see which data is required for account creation from the input form on our website. You can delete your customer account at any time by sending a message to the address mentioned above. After deleting your customer account, your data will be deleted provided that all contracts concluded via it are fully settled, there are no statutory retention periods, and there is no legitimate interest on our part in continuing to store it.

In the context of the comment function on this website, information about the time the comment was created and the commentator name chosen by you will be stored and published on the website alongside your comment. Additionally, your IP address is stored for security reasons to enable the identification of the author in case of illegal comments. Your email address will be stored for contacting you if a third party claims your published content is unlawful.

8.1 Subscription to Our Email Newsletter 

When you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter, which ensures that you only receive newsletters after you have explicitly confirmed your consent to receive newsletters by activating a verification link sent to the provided email address. By activating the confirmation link, you give us your consent to use your personal data according to Art. 6(1)(a) GDPR. We store your IP address registered by your Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any potential misuse of your email address at a later time. The data collected by us when you register for the newsletter will be used strictly for the intended purpose. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by notifying the responsible party mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have explicitly consented to further use of your data or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this statement.

8.2 Email Newsletter for Existing Customers 

If you have provided us with your email address during the purchase of goods or services, we reserve the right to send you regular offers for similar goods or services from our range via email. According to § 7(3) UWG, we do not need to obtain separate consent from you for this. The data processing is based solely on our legitimate interest in personalized direct advertising according to Art. 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send any emails. You have the right to object to the use of your email address for the aforementioned advertising purposes at any time with effect for the future by notifying the responsible party mentioned at the beginning. You will only incur transmission costs according to the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will immediately cease.

9.1 

To the extent necessary for contract processing for delivery and payment purposes, the personal data collected by us will be forwarded to the commissioned transport company and the commissioned credit institution according to Art. 6(1)(b) GDPR. If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we process the contact data provided by you during the order (name, address, email address) to inform you about upcoming updates within the legally provided period via suitable communication channels (e.g., post or email). Your contact details will be used strictly for notifications about updates owed by us and processed only to the extent necessary for this purpose.
We also collaborate with the following service providers for order processing who support us in whole or in part in executing contracts concluded. Personal data will be transmitted to these service providers as required by the following information.

9.2 

In case of ordering age-restricted goods, we ensure compliance with the required minimum age under applicable youth protection laws. For this, we use an age verification process that allows us to verify your personal identification (age verification) and possibly authentication. We use the following services for this purpose:

• SOFORT Ident from https://www.sofort.com/integrationCenter-ger-DE/content/view/full/2867/.
• Activation PIN per bank account via 1-cent bank transfer
• Activation PIN by post via registered mail
• POSTIDENT https://www.deutschepost.de/de/p/postident.html
• SCHUFA IdentityCheck Youth Protection from SCHUFA Holding AG ( https://www.schufa.de/loesungen-unternehmen/fraudprevention/geschaeft-privatkunden/schufa-identitaetscheck-jugendschutz/)
• Selfie-Ident from https://nect.com/de/
• Selfie-Ident from https://www.yoti.com/privacy/app/de/

To verify the required minimum age, some of your personal data will be transmitted to one of the aforementioned service providers. This data processing is carried out according to Art. 6(1)(f) GDPR based on our legitimate interests in providing an offer that complies with youth protection laws and in compliance with statutory youth protection requirements.

9.3 Use of Payment Service Providers (Payment Services) 

9.3.1 Cash Payment via Cash Payment Solutions 

If you choose the "Barzahlen" payment method, we will transmit your personal data (first and last name, street, house number, postal code, city, date of birth, email address, and possibly telephone number) to the payment service provider Cash Payment Solutions GmbH, Dircksenstr. 40, 10178 Berlin, in accordance with Art. 6(1)(b) GDPR, for the purpose of payment processing. This is so that Cash Payment Solutions GmbH can provide you with an individually generated numerical or barcode ("payment slip") for each transaction. The data transfer only occurs to the extent necessary for processing the "Barzahlen" payment method. With the payment slip, you can pay the transaction costs in cash at the business premises of partner companies of Cash Payment Solutions GmbH. The partner company immediately transmits the payment confirmation in real-time, allowing the shipping process to commence promptly if the goods are immediately available.
To process the "Barzahlen" payment method, Cash Payment Solutions GmbH uses the financial institution NordFinanz Bank Aktiengesellschaft, Martinistraße 48, 28195 Bremen (hereinafter "NordFinanz"), and forwards your payment data to the extent necessary for processing the cash payment, in accordance with Art. 6(1)(b) GDPR. Both Cash Payment Solutions GmbH and NordFinanz use your personal data exclusively for the implementation of the "Barzahlen" payment method and to comply with anti-money laundering regulations. For more information about the data protection policies of Cash Payment Solutions GmbH, please visit: https://www.viacash.com/privacy/?lang=de-bz.

9.3.2 Computop 

If you choose to pay by credit card via the payment service provider Computop, the payment processing will be done via Computop GmbH, Schwarzenbergstr. 4, 96050 Bamberg, to whom we will transmit your information provided during the ordering process, along with information about your order, in accordance with Art. 6(1)(b) GDPR. The transfer of your data occurs exclusively for the purpose of payment processing with the payment service provider Computop and only to the extent necessary for this purpose. For more information about Computop's data protection policies, please visit: https://www.computop.com/de/datenschutz.

9.3.3 giropay 

If you choose to pay via "giropay," the payment processing will be done via giropay GmbH, An der Welle 4, 60322 Frankfurt/Main, to whom we will transmit your information provided during the ordering process, along with information about your order. The transfer of your data occurs in accordance with Art. 6(1)(b) GDPR exclusively for the purpose of payment processing and only to the extent necessary for this purpose. For more information about giropay's data protection policies, please visit: https://www.giropay.de/rechtliches/datenschutzerklaerung.

9.3.4 Paypal 

When paying via PayPal, credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal, we will forward your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), for the payment processing. The transfer occurs in accordance with Art. 6(1)(b) GDPR and only to the extent necessary for payment processing.
PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be forwarded to credit agencies based on PayPal's legitimate interest in determining your solvency in accordance with Art. 6(1)(f) GDPR. The creditworthiness check may contain probability values (so-called score values). If score values are included in the creditworthiness check result, they are based on a scientifically recognized mathematical-statistical procedure. Address data is included in the calculation of the score values. PayPal uses the information obtained about the statistical probability of non-payment for a balanced decision on the provision of the respective payment method.
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing. For further information on PayPal's data protection policies, please visit: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

9.3.5 Paysafecard 

When paying via "Paysafecard," the payment processing will be done via paysafecard.com Germany, a branch of the Prepaid Services Company Limited, Roßstr. 92, D-40476 Düsseldorf, to whom we will transmit your information provided during the ordering process, along with information about your order. The transfer of your data occurs in accordance with Art. 6(1)(b) GDPR exclusively for the purpose of payment processing and only to the extent necessary for this purpose. For more information about Paysafecard's data protection policies, please visit: https://www.paysafecard.com/de/datenschutzmitteilung-1/.

9.3.6 SOFORT 

When selecting the "SOFORT" payment method, the payment processing will be done via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will transmit your information provided during the ordering process, along with information about your order, in accordance with Art. 6(1)(b) GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data occurs exclusively for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this purpose. For more information about SOFORT's data protection policies, please visit: https://www.klarna.com/sofort/datenschutz.

9.3.7 Mobile Billing via kanzaroo 

When selecting the "Mobile Billing via kanzaroo" payment method, the payment processing will be done via InternetQ GmbH, Christoph-Probst-Weg 3, 20251 Hamburg, to whom we will transmit your information provided during the ordering process, along with information about your order. The transfer of your data occurs in accordance with Art. 6(1)(b) GDPR exclusively for the purpose of payment processing and only to the extent necessary for this purpose. For more information about the data protection policies of InternetQ GmbH, please visit: https://kanzaroo.com/Datenschutzerklaerung_InternetQ-GmbH.pdf.

9.4 Credit Check 

9.4.1. SCHUFA Holding 

If we make an advance payment (e.g., delivery on account), we reserve the right to conduct a credit check based on mathematical-statistical procedures to protect our legitimate interest in determining our customers' solvency. The necessary personal data for a credit check will be transmitted to the following service provider in accordance with Art. 6(1)(f) GDPR:

SCHUFA Holding AG Kormoranweg 5 65201 Wiesbaden

The credit report may contain probability values (so-called score values). If score values are included in the credit report result, they are based on a scientifically recognized mathematical-statistical procedure. Address data is included in the calculation of the score values. We use the result of the credit check regarding the statistical probability of non-payment to decide on the establishment, execution, or termination of a contractual relationship.
You can object to this processing of your data at any time by sending a message to the data controller or the aforementioned credit agency. However, we may still be entitled to process your personal data if this is necessary for the contractual payment processing.

9.4.2 Creditreform Boniversum 

If we make an advance payment (e.g., delivery on account), we reserve the right to conduct a credit check based on mathematical-statistical procedures to protect our legitimate interest in determining our customers' solvency. The necessary personal data for a credit check will be transmitted to the following service provider in accordance with Art. 6(1)(f) GDPR, if applicable:

Creditreform Boniversum GmbH Hellersbergstraße 11 41460 Neuss

The credit report may contain probability values (so-called score values). If score values are included in the credit report result, they are based on a scientifically recognized mathematical-statistical procedure. Address data is included in the calculation of the score values. We use the result of the credit check regarding the statistical probability of non-payment to decide on the establishment, execution, or termination of a contractual relationship.
You can object to this processing of your data at any time by sending a message to the data controller or the aforementioned credit agency. However, we may still be entitled to process your personal data if this is necessary for the contractual payment processing.

9.4.3 

We reserve the right to forward your data to the collection service provider REAL Solution Inkasso GmbH & Co. KG if our payment claim has not been settled despite previous reminders. In this case, the claim will be collected directly by the collection service provider.

The transfer of your data serves to fulfill the contract in accordance with Art. 6(1)(b) GDPR and to protect our legitimate interests in the effective assertion or enforcement of our payment claim in accordance with Art. 6(1)(f) GDPR.

10.1 - Google Ads Conversion Tracking 

This website uses the online advertising program "Google Ads" and within the scope of Google Ads, the conversion tracking service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use the services of Google Ads to draw attention to our attractive offers on external websites using advertising media (known as Google AdWords). We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.
The cookie for conversion tracking is set when a user clicks on a Google-served ad. Cookies are small text files that are stored on your device. These cookies typically expire after 30 days and do not serve personal identification purposes. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can personally identify users.
In the context of the use of Google Ads, there may also be a transmission of personal data to the servers of Google LLC. in the USA.
Details about the processing initiated by Google Ads Conversion Tracking and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

All the processing described above, especially the setting of cookies for the reading of information on the used device, will only be carried out if you have given us your explicit consent according to Art. 6 para. 1 lit. a DSGVO (GDPR). You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=de

To more effectively advertise to users whose data we have received as part of business or business-like relationships, we use a customer match feature within Google Ads. For this purpose, we electronically transmit one or more files with aggregated customer data (mainly email addresses and phone numbers) to Google. Google does not gain access to plain data, as it automatically encrypts the information in the customer files using a special algorithm during the transmission process. The encrypted information can then only be used by Google to match it with existing Google accounts that the affected persons have set up. This allows personalized advertising to be displayed across all Google services associated with the respective Google account.
The transmission of customer data to Google only occurs if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a DSGVO (GDPR). You can revoke this consent at any time with effect for the future. Further information on Google's data protection measures in relation to the customer match feature can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182

Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/

10.2 Use of Affiliate Programs 

10.2.1 Own Affiliate Program 

In connection with the product presentations on our website, we operate our own affiliate program in which we provide interested third-party site operators with partner links to place on their websites, leading to our offers. Cookies are used for the affiliate program, which are generally set on the partner site after clicking on a corresponding partner link, for which we are not responsible in terms of data protection. Cookies are small text files that are stored on your device to track the origin of transactions (e.g., “sales leads”) generated through such links. We can recognize, among other things, that you clicked on the partner link and were redirected to our website. This information is needed to process payments between us and the affiliate partners. If the information also contains personal data, the described processing is based on our legitimate financial interest in processing commission payments in accordance with Art. 6 para. 1 lit. f DSGVO (GDPR).
If you want to block the evaluation of user behavior via cookies, you can set your browser to inform you about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or generally.

10.2.2 ADCELL Partner Program (Firstlead GmbH) 

We participate in the partner program "ADCELL" of Firstlead GmbH, Rosenfelder St. 15-16, 10315 Berlin (hereinafter "ADCELL"). Within the scope of its services, ADCELL stores cookies on the devices of users to document transactions (e.g., “sales leads”) when a visitor clicks on an advertisement with the partner link. These cookies serve solely the purpose of correctly attributing the success of an advertising medium and the corresponding billing within the network. ADCELL also uses tracking pixels. These allow information such as visitor traffic on the pages to be evaluated.
The information generated by cookies and tracking pixels about the use of this website (including the IP address) and the delivery of advertising formats are transmitted to a server of ADCELL and stored there. Among other things, ADCELL can recognize that the partner link on this website has been clicked. ADCELL may pass this (anonymized) information on to contract partners under certain circumstances, but data such as the IP address will not be merged with other stored data.
All the processing described above, especially the reading of information on the used device, will only be carried out if you have given us your explicit consent according to Art. 6 para. 1 lit. a DSGVO (GDPR). If you want to block the evaluation of user behavior via cookies, you can set your browser to inform you about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or generally. If you do not agree with the described processing of your data, you have the option to deactivate the data processing at https://www.adcell.de/datenschutz

11.1 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when visiting the website, Google Analytics 4 sets cookies that are stored as small text strings on your device and collect certain information. This information includes your IP address, which, however, is truncated by Google to exclude direct personal reference.

The information is transmitted to and processed on Google's servers. Transfers to Google LLC servers in the USA are also possible.

Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website usage and internet usage. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. The data collected during the use of Google Analytics 4 is stored for a period of two months and then deleted.

All the processing described above, especially the setting of cookies on the device used, only occurs if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.
Without your consent, the use of Google Analytics 4 will not take place during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service via the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with Google, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, Google relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection. Further legal information on Google Analytics 4, including a copy of the mentioned standard contractual clauses, can be found at https://policies.google.com/privacy?hl=de&gl=de and https://policies.google.com/technologies/partner-sites

Demographic Features
Google Analytics 4 uses the special feature "demographic features" to create statistics that provide information about the age, gender, and interests of website visitors. This is done through the analysis of advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected data cannot be attributed to any specific individual and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals may be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can disable the "Personalized Advertising" feature in your Google account settings. Follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the "UserIDs" feature may be used on this website. If you have consented to the use of Google Analytics 4 pursuant to Art. 6 para. 1 lit. a GDPR, set up an account on this website, and log in to this account on different devices, your activities, including conversions, may be analyzed across devices.